Letter To Retailers
Published 9/27/2013 12:00:00 AM by Glenn Carter
Quality Product – Good Discounts – can you spare two minutes to find out more?
Borderline Press is a new publisher that hopes to inject some more quality into the already burgeoning graphic novel market… and as a former retailer I know all about the promises of new publishers and fly-by-night jackanapes with no history or passion for the industry. You want something that sells and doesn’t equate to a risk.
Why should you even be reading this then? I’m trying to sell you something and you, presumably, only buy things from Diamond – or at least most of your stuff; but what if I could offer you something worth considering?
Borderline Press like all new businesses thinks it’s the dog’s bollocks. I personally think that my company is going to be successful and retailers would be foolish not to carry my books; but I also know times are hard and you’re not going to take a risk on something unproven, untried and untested… Unless it’s very good.
Borderline Press product is going to be very good. I know this because I don’t want to publish rubbish – there’s no point in it. I think of it as a bespoke publishing house; in that the decision to publish is taken by a small committee of people who actually understand comics and retail. Yeah, we’d love to do stuff that would appeal to half a dozen weirdoes and a dolphin, so that The Guardian thinks we’re ‘worthy’, but we essentially want to make money. We’re not altruists. However, we would also like to make money for the creators and for you, retailers, especially.
Now... I’m not stupid, I appreciate that this letter is headed towards your recycling bin (you do have a recycling bin?), so let’s talk business. You’re only interested in the bottom line and I totally get that because, oddly enough, as an ex-retailer, so am I!
This is how it works:
Borderline Press books – Direct Sale has two options: 40% or 35% discounts
Borderline Press books – Sale or Return has two options: 25% or 20% discounts
Borderline Press Posters – Direct Sale only – 40% discount
Borderline Press Merchandise – Direct Sale only – 40% discount
It’s that simple.
If you order directly with the 40% discount plan you get a bunch of retailer incentives*
If you want to order the books without the bells and whistles then you get a standard 35%. Both of these deals require you to buy a minimum of 5 copies.
If you fancy going for the Sale or Return option you’ve got to be aware that this is geared up to be a worse deal than the Direct Sale model – just so you now from the outset.
With the SoR deal you have to take a minimum of 10 copies and you get 20% discount on that. You also have to return unsold books, at your own cost, after three months or buy them (at 20% discount). Take 50 or more books – the same or mixed titles – the same payment rules apply but you get 25% discount!
That’s it. If you’ve read to this point and you’re still interested, you probably want to see what we’ve got in the back of our metaphoric lorry to sell you. That’s on the other separate sheet.
I think Borderline Press titles will enhance your shelves and impress your customers; I’d like you to feel the same way.
So, if you’d like to order any of our titles all you have to do is email what you want to us and we’ll do the rest.
* Have faith in us and we’ll have faith in you! If you take the 40% plan, we’ll give you something other publishers don’t. We’ll give you rotating banner advertising on our webpages (which is already being visited by over a 1000 people a week). We’ll put links to your links and recommend people go to you as ‘An Official Borderline Press Retailer’ which might sound like corporate bullshit, but I expect less than 40% of you who got this letter have got to this point in it by now, so that might actually start to mean something. This deal also gets you a mention in future books we publish – the more you buy the more times your shop will appear. Plus we’ll promote your shop as determinedly as we’ll publicise our own company, because we all want to make money. Oh, and we’ll also pay the shipping costs.